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As part of our New Science of Job Hunting we review new concepts on over 100 job hunting subjects. To help people better grasp the material we cover, this FREE summary on 60 of our 100+ subjects—is made available on our website.

Insights on our new science of job hunting. Unfortunately, millions of people still use old-style resumes, and rely heavily on older ways of seeking new jobs. But, 30 million resumes are in circulation in today’s job market. Adding to the competition, new screening methods include video interviews, new personality and quickness tests, and instant social media checks. Our new science of job hunting was designed for both young graduates and executives, and gives you dozens of better ideas, impressive new style resumes, and power letters to copy for all occasions.

The mistakes millions of others make. Up until now, few people were fully educated on how to market themselves. And this includes at any level of formal education. However, regardless of your level, our New Science of Job Hunting will give you an entirely new level of knowledge. You’ll enjoy it, and you’ll avoid making the mistakes that cause others strain, confusion and worry.

How the two job markets work. Job openings occur when events cause employers to decide to hire someone. Someone may have quit, been fired or need to search for job for other reasons. When employers try to fill jobs without advertising, they are in what is called the private or unadvertised job market. If these efforts fail, openings must be advertised in what is the far more competitive public job market.

Selling your top skills that are in demand. This lists the popular skills in demand today. Most people tend to sell their history and achievements in a resume, but rarely make clear the skills they can offer a new employer. However, when you sell your skills—you can build your appeal far beyond what your formal credentials alone might imply, and those skills are what employers buy.

How to raise your marketability. To do it, your starting point is to communicate your marketable assets, skills and experience factors. What else can help? Outstanding new style resumes, power letters, and using our advice to take your interviewing skills to the top 5% at your level.

Best ways to answer ads. Responding to ads is the most common way people look for jobs. But, people generally get a low percentage of offers from the actions they take. Here, this discussion shares a range of new ideas for answering ads with greater success.

How to find leads to unadvertised jobs. Every minute of the day, events occur that cause employers to look for new people. These are reported online and in local and national sources. Many signal that emerging jobs will soon follow. We are speaking of firms announcing expansions, new products, relocations, new executives and dozens of others. This is about finding these unadvertised openings, and responding to them.

Making the most of recruiters. Recruiters work for employers, and screen and recommend candidates. While they don’t work for job hunters, many are always looking for good talent, so you want a lot of them to know about you. Many recruiters fill jobs at $60K to $150K. The top firms handle jobs at $150K to one million and above. Here we’ll show how to maximize your relationships with recruiters.

Using custom direct mail to get interviews. Here we’ll review how to get mailings past gatekeepers, telephone follow ups, 2nd or 3rd mailings and contacting different executives in the same firm. Our system is based on analytics and fresh actions designed to put the odds in your favor.

Thoughts on making networking easier. You can be successful even with few connections, as the growth of the Internet has led to a new era of networking. Our guidelines cover doing classical networking among those “you know.” and those you “do not know.”

Thoughts on how to change industries. The right industry can lead to a more positive environment, a chance for more regular pay increases, and perhaps more promotions and stock options. Now, if you see an industry you’d like to be in, sellIng your skills will be important. You’ll want to learn as much as possible about the industry, and ways to do that are discussed in our review. Changing industries is easier if you focus on start ups and smaller businesses—where most jobs are being created.

Opportunities with growth industries industries Hundreds of industries add jobs at an above average rate. These employers can rarely find enough people with the experience they need, so they often just look for the best natural talent. Here, we pinpoint many growth industries.

What to do if unemployed. This will give you a clear track for handling unemployment. Losing a job is one of the most emotionally upsetting experiences people can go through. Most become re-employed, but few do it with speed. And, only an small percentage move to positions at higher levels. The fact is you’ll struggle if you do a search that relies on old job hunting methods.

Using game plans to get interviews. A game plan is a list of actions you plan on taking to get interviews. It reduces your need to depend on trial and error job hunting. Instead, you use many ways for getting interviews, and that raises your chances for success. But over 80% of all job seekers never use a game plan, which gives you an opportunity. So, market yourself with a good game plan to maximize your activity.

Why some people don’t get interviews. interviews. Most people blame their problems on the job market, age discrimination or on specific liabilities like being in one industry too long. Others cite how many ads they’ve answered without success. The problem of course, is that in they really think they’ve been doing everything just right. In this discussion, we quickly review 10 major things you can do to change this trend.

Overcoming job hunting myths. We believe you should be suspicious about acting on the advice others give you, because the reality is that they are often uninformed. Surprisingly, many run a search, and instantly claim to be experts on personal marketing. But, most people don’t understand the job market. So, be careful about acting on incorrect advice from others who mean well.

Setting the right goals. You may think your career is locked into a specific job title. But, over a lifetime, many people move into different careers. So, you might consider positioning yourself for more than one goal and doing separate “dual job campaigns”— with different goals. Or, you may wish to seek a higher paying job as a “sales producer,” while also exploring jobs in “sales administration.” Many develop specialized careers, but later move into a mainstream occupations. Consider your interests, skills and passions across a broad range.

Clarifying what your job market is. Whenever people look for a new job, they start thinking about the specific opportunities that might be out there for them. However, many are unsure of just what the job market for them really is.

Phone power for getting interviews.Of course, some people are totally relaxed using the phone. But others are unwilling to try to use the phone. Here you’ll find proven scripts for using the phone to maximize interviews. You’ll also get ideas for initiating positive discussions, and ways for handling people who screen your calls, and ways to initiate conversations. Also supplied are scripts with ways to turn rejections into interviews. Thousands have used our system to improve their phone skills.

Making the most of LinkedIn. The idea here, is to use your existing contacts to expand your base of connections to others. The best way to do that is by sending good messages to people who could be expected to provide a referral or helpful information. However. don’t waste time on the wrong things. We start with four things you should never do. And then we get into all the specifics you should do. Gear your efforts to uncover private openings with employers. A little effort here will often turn out to be invaluable.

Using references to win jobs. Having great references can be a huge factor in getting you a new job. We’ve seen both young people and top executives achieve great things because their references sold the employer on making an offer. It may sound obvious, but when others speak well of you it really counts.

How to job hunt long distance. Doing a long distance job search can be a challenge. Here we break out advice into three distinct areas. First, your specific goals and the creative material you’ll need. Second, some basic actions you will definitely want to take. Third, we share how to prepare for long distance interviewing. Obviously, being good on the phone is more important in a long distance search. And you’ll want to be skilled at handling video interviews. So, as you plan your effort, do your best on points we share.

How to job hunt in a recession. Unemployment rates were not designed to be a measure of the job market for any individual. Yet, many assume the unemployment rate has a major bearing on their possibilities. The reality is often different. Recessions can have a big impact on certain industries, but often other industries will be only minimally effected. Each of the ways for getting interviews you might use are reviewed in clear terms. In a recession, your chances for success can still be good, especially if you apply fresh ideas.

Thoughts on the top Internet job sites. You may be unaware that there are thousands of job sites on the Internet. However, there are a limited number of firms who control this space. While some are owned by the same firms, there are differences between them. They vary both in fields they cover and their platform for searching for jobs. Get familiar with the leading job sites, and try them out to see what you think.

How to create your own job. The key to doing this is to present yourself as a solution to a problem or a way to help the company with an opportunity. The create a job strategy can work for those others in their 20s or early 30s, but also mid-level staff and executives.

Where to find people to contact. Here you can access a directory of databases for finding executives to contact by direct mail. And, you might also choose to network similar people using these sources. Many professionals do that successfully.

Creating new style resumes. Here are some facts of interest. Today, Procter & Gamble is said to receive 1,000,000 resumes annually but hires only 1 in 500. And Apple receives 4,200,000 but hires only 1 in 2,100. Others such as Google, Intel and Starbucks receive over 3,000 resumes daily. When running ads many employers now get 200 or more applicants. Some leading recruiters say they receive over 1,500 resumes a work day. Here, despite the competition, you’ll see how you can create an outstanding new style resume that works.

The power of biographies. The results biographies can bring are rarely matched. The outstanding samples you can review here have made an immense difference, and can communicate an image of commanding distinction. They’re like an article about you when you speak at a conference. Typically 3 to 5 pages, the storytelling narrative style makes you sound interesting. Second, it is easier to avoid disclosure of liabilities. Third, they are great for negotiating and project a high level of value.

What biographies can personally mean to you. When most executives see the final version of their biography, their confidence and optimism get lifted to an entirely new level, and a new feeling of excitement about their future is experienced.

Getting a good resume in one hour. If you are in a rush situation, this gives you a solution. Here you will find a proven example of a style that has worked at virtually all incomes. Select a model for a resume that you are comfortable with. Then follow our simple guidelines.

Using photos on resumes. Selecting the right photograph to use on your resume is a big decision. Obviously, you can’t just throw any picture of yourself on key documents. Should this be a typical head shot or show you in an activity at work? Should you be in casual or business formal clothes? What sort of angle makes you look your best? And, should you have a smile, or be more restrained? Looking at the range of photos we provide can help with the right decisions.

1-page universal resumes. First, these resumes must get noticed. So, a great image and an easy-to-read look is essential. Then, in a 30 second summary, your highlights must come through. Never try to sell everything about yourself! Since this will be your initial resume for getting interviews, it must be a fast read and a good advertisement for you, your skills and what you can deliver. Using the samples, just adapt the format that feels best for your story and follow our guidelines.

The quick response resume. With today’s competition, it has become difficult to get through to executive decision makers. We’ve designed a style of resume which has consistently had an ability to cause executives to take action. Basically, it is a resume is for getting past gatekeepers. We call it a Quick Response Resume. Essentially, it positions the text toward the right-hand side of the page so you have room to write a personal hand written note, and then send the resume without a cover letter. Anything personal works best.

Narrative resumes. Some people call these letter-resumes. There is little question they can work better then sending traditional materials.

Resumes for large mailings. One of the concerns with doing mailings is the financial cost of getting mailings done. We’ve grappled with this issue for years, because large direct mailing campaigns for people at all levels may still offer the quickest way to produce interview activity. Even the U.S. Government, in their handouts to people seeking new jobs, strongly recommends going directly to employers. Traditionally, the response is low but there is a higher closing rate when it comes to converting to offers.

The best creative package for executives. If you are an executive, review what we consider to be the world’s best creative package for executives. Here, you’ll see the importance of using a quality package of creative materials and not just a single resume. The example we use is about an impressive person who struggled for over a year without quality interviews. However, when we designed a full package of new materials, he went on to receive 25 calls about viable situations in less than 120 days. Here, you’ll see his original resume and the package of 5 new presentations. Compare his original resume with his new package, and consider the advantage it might give to you.

Sending letters direct to employers. Sending top letters to your best prospects can be very effective. We’ve also found that it pays to follow up your letter with a phone call. And with large organizations, we’ve learned that sending letters to different executives in the same firm can work. Here you want to adapt materials from the range of letter samples we give you.

Exploring international jobs. There are about four to eight million Americans working in other countries. Of course, the rules under which you can exist overseas and maintain your citizenship depend on the guidelines of the U.S. State Department. A lot of Americans love thinking of living and working overseas. They’re intrigued by the excitement, the chance to experience new cultures, and the opportunity to see new places, do new things and expand their horizons.

Sending sponsored letters to employers. A sponsored letter is a one-page letter written on the letterhead of a third party, and sent to individual decision makers who might need your talent. Rather than you writing on behalf of yourself, this is a little like your having an agent summarize powerful and positive things about you—and then bring them to the attention of another executive who might have a need for you. We have had a lot of experience with this method of personal marketing, and many people may find it worthwhile to look into. Our discussion which shares samples of these types of letters that have been a big help to some people.

Building maximum chemistry. Here, we discuss building personal chemistry with everyone you meet. When it comes down to a few candidates, competence is rarely the issue. Chemistry is where it’s at. Last year there were millions of interviews, and no two were the same. So how do you prepare? Consider comparing this to a sports contest—there were millions of them, and none were the same. In an interview or a contest, you can’t plan exactly how things will go— but you can have a strategy for influencing things yo go your way. Here we’ll share how you can build more chemistry with everyone.

Handling questions. Many people lose out in interviews because of three things... hesitancy, lack of poise and lack of preparation. But, you’ll be a lot more relaxed and more effective if you keep in mind some simple rules. Here are a few. Never be negative about your current employer. And when asked what you can do, be confident, but don’t overpromise. And if asked for your major weakness, appear mortal. Give a weakness which really isn’t much of a weakness. And, always expect these two questions... “aside from what’s.

Building your will to succeed. A positive attitude is an essential quality among winners. The fact is your expectations will have a lot to do with the way things happen for you. Obvious examples are athletes, who when asked about their success, often say, “we expected all along that we would win.” A close look at leaders in any field also reveals the same thing. Many clients say that our New Science of Job Hunting has given them an entirely new level of motivation. With so many new ideas, they can see more positive things happening.

Financing your job search. This will share 16 ideas for financing a small investment to do it. If you’re unhappy in your job or might lose one, you are under a lot of stress. You know you need to do something, but how much do you invest in your job search? Here, you’ll find there’s little risk in making a modest investment in yourself. And, it may be your best long term investment.

Handling poor references. Now, poor references can come from about 20 common situations. For example, poor performance in general, doing personal business on company time, being absent or late too often, incidents involving insulting or embarrassing others, and episodes involving alcohol, drugs or sexual harassment. To resolve any concerns, realize that employers don’t want staff members to give people bad references. Most believe their best course of action is to say very little if called. So, here you’ll find ways that have neutralized over 90% of harmful references.

Career options for educators. Many articles say that more people want to leave education and are finding new challenges in other fields. And, many have skills and experience factors from being an educator—that uniquely qualify them for more than they realize. Nevertheless, there are some key problems educators often face. First, a percentage of educators are unsure about the types of jobs for which they are qualified. Second, relatively few understand how to professionally market themselves. Our New Science will provide some detailed insights on possible new directions.

How to search with no degree. Many people do well without a degree. Keep in mind that employers also know that degrees don’t guarantee that people will get the job done. And, they know they may have to provide added training, or recruit those with experiences that let them contribute right away. Now, competing without a degree requires superior resumes and letters, and exceptional interviewing skills. Your attitude and what you express about the things you could make happen are vital. Most people achieve because they bring the right mix of knowledge, experience,

Thoughts on creating a new view of you. Taking a broader view of yourself may help open up new opportunities. People are hired for many reasons. We all have valuable skills and any one might be why we appeal to a new employer. Remember, there are three questions most employers have to know. What can you do for me? Do you have the skills to contribute right away? And, do you fit in here?

Thoughts on having changed jobs too much. Some will immediately rule you out due to a perceived lack of stability. And, some will review your background and have this concern. “I’m worried that in a little while he might be off to something else again.” Fortunately, regardless of concerns employers express, we regularly put clients in a more favorable light.